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{"sheet":"Report Title","index":0,"n_rows":42,"n_cols":2,"rows_kept":42,"cut":false,"hidden":false,"merged":[[33,0,33,1]]}
["Segment Distribution"]
[]
["Data Version: ","2023"]
[]
["Segmentation System","PRIZM Premier"]
[]
["Subtotal Method","Target Group"]
[]
["Sort Method","First Area Selection"]
[]
[]
[]
["Projection Data Set","Households (ZIP+4 Based)"]
[]
["Reporting Detail","As Selected"]
[]
["Analysis Area","5 mi. Radius 1789 State Street, San Diego, CA "]
[]
["Sort Measure","INDEX"]
[]
["Sort Direction","Descending"]
[]
["Base Analysis Type","Total US"]
[]
["Output Type","Excel"]
[]
["Target Group","LifeStage Group"]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Segment Distribution"]
["PRIZM Premier Segment Distributions 2023"]
["Report Generated: 2023-01-30 20:33:42"]
["Copyright © 2023 Claritas, LLC. All Rights Reserved."]

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["Segment Distribution"]
[]
["Segment Code","Segment Name","Base Area",null,"5 mi. Radius 1789 State Street, San Diego, CA  (16082337)","5 mi. Radius 1789 State Street, San Diego, CA  (16082337)","5 mi. Radius 1789 State Street, San Diego, CA  (16082337)","5 mi. Radius 1789 State Street, San Diego, CA  (16082337)"]
[null,null,"Households (ZIP+4 Based)",null,"Households (ZIP+4 Based)"]
[null,null,"Base Count","% Comp","Count ","% Comp","% Pen","Index"]
["13","Upward Bound",1361125,1.0609,5798.5231535423754,3.0152000000000001,0.42599999999999999,284.21339999999998]
["31","Connected Bohemians",1961809,1.5290999999999999,26540.568655564177,13.8011,1.3529,902.56529999999998]
["34","Young & Influential",1197068,0.93300000000000005,5246.2989748875834,2.7281,0.43830000000000002,292.3879]
["35","Urban Achievers",1637835,1.2766,2572.0513049458,1.3374999999999999,0.157,104.7694]
["25","Up-and-Comers",1917834,1.4947999999999999,3207.3950769038465,1.6678999999999999,0.16719999999999999,111.5749]
["04","Young Digerati",1840730,1.4347000000000001,15758.372101572497,8.1943999999999999,0.85609999999999997,571.14499999999998]
["21","The Cosmopolitans",1403387,1.0938000000000001,14070.425013815135,7.3166000000000002,1.0025999999999999,668.89030000000002]
["","Midlife Success",11319788,8.8230000000000004,73193.634281231411,38.0608,0.64659999999999995,431.3802]
["48","Generation Web",2200708,1.7153,633.1727037080185,0.32929999999999998,2.8799999999999999E-2,19.194900000000001]
["50","Metro Grads",1828234,1.425,75.161703989058765,3.9100000000000003E-2,4.1000000000000003E-3,2.7427999999999999]
["54","Struggling Singles",1681301,1.3105,188.01311292640841,9.7799999999999998E-2,1.12E-2,7.4604999999999997]
["47","Striving Selfies",1863759,1.4527000000000001,1137.9632274842565,0.5917,6.1100000000000002E-2,40.7346]
["40","Aspiring A-Listers",1413091,1.1013999999999999,17445.948828582088,9.0718999999999994,1.2345999999999999,823.66309999999999]
["","Young Achievers",8987093,7.0048000000000004,19480.25957668983,10.129799999999999,0.21679999999999999,144.61080000000001]
["66","New Beginnings",1292189,1.0072000000000001,689.55581100467759,0.35859999999999997,5.3400000000000003E-2,35.601500000000001]
["65","Young & Rustic",2633544,2.0527000000000002,0,0,0,0]
["64","Family Thrifts",1206104,0.94010000000000005,107,5.5599999999999997E-2,8.8999999999999999E-3,5.9187000000000003]
["63","Low-Rise Living",2636788,2.0552000000000001,6568.2214253447646,3.4155000000000002,0.24909999999999999,166.18729999999999]
["60","Small-Town Collegiates",1324053,1.032,0,0,0,0]
["59","New Melting Pot",1858226,1.4483999999999999,897.12217541543714,0.46650000000000003,4.8300000000000003E-2,32.209099999999999]
["55","Red, White & Blue",1804293,1.4063000000000001,0,0,0,0]
["","Striving Singles",12755197,9.9418000000000006,8261.8994117648799,4.2961999999999998,6.4799999999999996E-2,43.213299999999997]
["02","Networked Neighbors",1257212,0.97989999999999999,985.22600592684626,0.51229999999999998,7.8399999999999997E-2,52.281999999999996]
["16","Beltway Boomers",1421317,1.1077999999999999,212.27913521078216,0.1104,1.49E-2,9.9641999999999999]
["15","New Homesteaders",1375585,1.0722,15.23589001447178,7.9000000000000008E-3,1.1000000000000001E-3,0.7389]
["14","Kids & Cul-de-Sacs",1738760,1.3552,307.99102922445934,0.16020000000000001,1.77E-2,11.817399999999999]
["11","Fast-Track Families",2396113,1.8675999999999999,0,0,0,0]
["10","Executive Suites",1655529,1.2904,101.6415637179561,5.2900000000000003E-2,6.1000000000000004E-3,4.0960000000000001]
["06","Winner's Circle",1751235,1.365,2766.4210537361796,1.4384999999999999,0.158,105.3899]
["05","Country Squires",3087345,2.4064000000000001,0,0,0,0]
["","Accumulated Wealth",14683096,11.4445,4388.794677830695,2.2822,2.9899999999999999E-2,19.941299999999998]
["23","Township Travelers",1458129,1.1365000000000001,0,0,0,0]
["30","Pools & Patios",1837029,1.4318,10.839210155148097,5.5999999999999999E-3,5.9999999999999995E-4,0.39360000000000001]
["29","White Picket Fences",2086899,1.6266,0,0,0,0]
["26","Home Sweet Home",1638833,1.2774000000000001,20,1.04E-2,1.1999999999999999E-3,0.81420000000000003]
["27","Big Sky Families",3173782,2.4738000000000002,0,0,0,0]
["","Young Accumulators",10194672,7.9461000000000004,30.839210155148095,1.6E-2,2.9999999999999997E-4,0.20180000000000001]
["37","Bright Lights, Li'l City",1774506,1.3831,281.78942373903516,0.14649999999999999,1.5900000000000001E-2,10.5943]
["51","Campers & Camo",2438224,1.9004000000000001,0,0,0,0]
["44","Country Strong",4187375,3.2637999999999998,0,0,0,0]
["33","Second City Startups",1259722,0.9819,171.83213174584182,8.9399999999999993E-2,1.3599999999999999E-2,9.1003000000000007]
["39","Kid Country, USA",1507016,1.1746000000000001,0,0,0,0]
["","Mainstream Families",11166843,8.7037999999999993,453.62155548487692,0.2359,4.1000000000000003E-3,2.7101000000000002]
["68","Bedrock America",1315232,1.0250999999999999,0,0,0,0]
["42","Multi-Culti Mosaic",2105234,1.6409,9510.7413341933043,4.9455999999999998,0.45179999999999998,301.3972]
["45","Urban Modern Mix",2627155,2.0476999999999999,2006.4744324607284,1.0434000000000001,7.6399999999999996E-2,50.953400000000002]
["56","Multi-Culti Families",1473125,1.1482000000000001,25588.768230246435,13.3062,1.7370000000000001,1158.8706]
["61","Second City Generations",1377792,1.0739000000000001,0,0,0,0]
["","Sustaining Families",8898538,6.9358000000000004,37105.983996900468,19.295200000000001,0.41699999999999998,278.19569999999999]
["07","Money & Brains",1763757,1.3747,13440.677338441066,6.9892000000000003,0.76200000000000001,508.4024]
["08","Gray Power",1453413,1.1328,1584.8172104626756,0.82410000000000005,0.109,72.747]
["09","Big Fish, Small Pond",2146019,1.6727000000000001,0,0,0,0]
["12","Cruisin' to Retirement",3038474,2.3683000000000001,2414.9934312297419,1.2558,7.9500000000000001E-2,53.025599999999997]
["01","Upper Crust",1308422,1.0198,2148.9739091308211,1.1174999999999999,0.16420000000000001,109.5742]
["03","Movers & Shakers",1781923,1.3889,2199.3088876724623,1.1435999999999999,0.1234,82.342200000000005]
["","Affluent Empty Nests",11492008,8.9573,21788.770776936766,11.3302,0.18959999999999999,126.49169999999999]
["18","Mayberry-ville",2088670,1.6279999999999999,0,0,0,0]
["22","Middleburg Managers",3103413,2.4188999999999998,2168.2099036432628,1.1274999999999999,6.9900000000000004E-2,46.610799999999998]
["20","Empty Nests",1998847,1.5580000000000001,882.94777869467259,0.45910000000000001,4.4200000000000003E-2,29.47]
["28","Country Casuals",2357163,1.8372999999999999,0,0,0,0]
["17","Urban Elders",1459801,1.1377999999999999,15372.766919487773,7.9939,1.0530999999999999,702.56020000000001]
["24","Pickup Patriarchs",1342578,1.0465,0,0,0,0]
["19","American Dreams",1414855,1.1028,3424.2671497497126,1.7806,0.24199999999999999,161.4659]
["","Conservative Classics",13765327,10.729200000000001,21848.191751575421,11.3611,0.15870000000000001,105.88979999999999]
["43","City Roots",1452505,1.1321000000000001,3378.8662299489129,1.7569999999999999,0.2326,155.1953]
["32","Traditional Times",1846473,1.4392,0,0,0,0]
["46","Heartlanders",1616742,1.2601,0,0,0,0]
["49","American Classics",2137339,1.6658999999999999,1134.0721900051321,0.5897,5.3100000000000001E-2,35.399099999999997]
["52","Simple Pleasures",1640558,1.2786999999999999,0,0,0,0]
["53","Lo-Tech Singles",1795545,1.3995,37.035260930888576,1.9300000000000001E-2,2.0999999999999999E-3,1.3761000000000001]
["38","Hometown Retired",1832078,1.4279999999999999,0,0,0,0]
["36","Toolbelt Traditionalists",3094706,2.4121000000000001,663.39159966810962,0.34499999999999997,2.1399999999999999E-2,14.301299999999999]
["41","Domestic Duos",1218485,0.94969999999999999,261.62127217045247,0.13600000000000001,2.1499999999999998E-2,14.3245]
["","Cautious Couples",16634431,12.965400000000001,5474.9865527234961,2.847,3.2899999999999999E-2,21.958400000000001]
["67","Park Bench Seniors",1189648,0.92730000000000001,280.09045725646121,0.14560000000000001,2.35E-2,15.7074]
["62","Crossroad Villagers",1394221,1.0867,0,0,0,0]
["58","Golden Ponds",2536741,1.9772000000000001,0,0,0,0]
["57","Back Country Folks",3280552,2.5569999999999999,0,0,0,0]
["","Sustaining Seniors",8401162,6.5481999999999996,280.09045725646121,0.14560000000000001,3.3E-3,2.2242999999999999]
["","Total",128298155,100,192307.07224854946,100,0.14990000000000001,100]